Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
As copywriters, mastering the one-sided conversation is a major part of our job. This 5-minute coffee break episode is all about the art of writing to the invisible friend.