Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
In this episode, I grilled Alex about the process he followed to vetting and hiring the perfect copywriter for his team, and the “little things” Beau did that made the CEO say, “Hire him!”