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Copy Chief Radio

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
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Copy Chief Radio
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All Episodes
Archives
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Sep 22, 2020

The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?

Sep 15, 2020

A frequent guest on CCR, Mike Rinard has his business running smooth on all cylinders right now. In this episode, Mike tells “the other side of the story”. The hustle and grind of those early days (all of 5 years ago!) when he was doing a ton of cold outreach, getting kicked out of Reddit forums for being “too spammy”, and even more gruesome tales.

Sep 8, 2020

In this episode, Jay Jackson talks about his rise to marketing expert status legit old-school hustle style. A hilarious and intriguing conversation full of actionable advice.

Sep 1, 2020

As copywriters, mastering the one-sided conversation is a major part of our job. This 5-minute coffee break episode is all about the art of writing to the invisible friend.

Aug 25, 2020

Have you lost your Moxie? In this episode, Lorrie tells us how she stumbled into direct response copywriting and overcame her confidence issues in the process.

Aug 18, 2020

On today's episode, Ashlee Berghoff gives you actionable tactics for identifying your biggest productivity roadblocks and shares the way to win back hours every week and double your productivity.

Aug 11, 2020

On today’s episode I’m sharing all the different ways I’ve used critiques to land clients, stand out from the crowd, and raise my fees.

Aug 4, 2020

Scripting a YouTube ad can be challenging. Csaba is here to share how to use YT to generate new leads, which offers work best, the anatomy of a good ad funnel, common roadblocks, and a framework you can use to get started today.

Jul 28, 2020

How do freelancers become experts in their specialty? In this episode, Mike Lukas and I dive into the different ways every freelancer can confidently tap into their own well of originality.

Jul 21, 2020

Max Hamm, a comedian turned copywriter, will teach you how to blend the two artforms (Comedy and Copy) to make your copy pop off the screen, win attention, build trust, and get the sale. His newest book called Funny Money, can make you more sales, while pleasing the Facebook gods and can actually lower your ad costs.

Jul 14, 2020

New copywriter? Good news, there are things you can do (right now) to get an edge on your competition. Top-level copywriter April Dykman and I will show you how to recognize the difference between GREAT COPY and BAD COPY that might look good on the surface.

Jul 7, 2020

Are you accidentally breaking these laws in your business? In this episode, Peter Hoppenfeld talks about the hidden legal hot buttons every digital business must avoid.

Jun 30, 2020

With Anthony Abron's permission, I invite you to listen in on this learning conversation about life, parenthood, love, heartbreak, ignorance, race, and determination to empathize and understand each other better.

Jun 23, 2020

If you’re in the “prove the model” phase of freelancing, where you just want to get paid CONSISTENTLY for your work, the first step is learning to recognize an empty promise, and finding a proven playbook for how to do it. More in this episode...

Jun 16, 2020

Communication is the #1 difference for a project going well between freelancers and clients. Jennifer Hudye stops by to shares how to have “the communication conversation” with clients.

Jun 9, 2020

Does cold outreach work? Yes, and in this episode you're going to learn a counterintuitive way to use "Hey." without looking like SPAM. See how Brian got his leadflow working with a simple cold outreach email.

Jun 2, 2020

Mike Rinard went from managing five retail stores in Philly to becoming THE go-to consultant on how to write high converting Facebook ad copy. So, how’d he do THAT? That’s what I asked him. His answer will inspire you.

May 26, 2020

Learn about a new system of getting deep insights from prospects and buyers.. and discover how it helps business owners sell more effectively AND helps copywriters write better (and faster) copy. All in this fresh episode with Brian McCarthy.

May 19, 2020

If you know there’s money hiding in your email list, but, because you’re all human and stuff, you’d like to avoid coming off like a digital pick-pocket… then you’re going to love today’s fresh new interview with Chris Orzechowski.

May 12, 2020

Quick 5 minute episode about how to practice “performing” your price quotes.

May 5, 2020

Imposter Syndrome is a drag, and (surprisingly) a good thing. This episode will give you some much needed perspective and strategies for beating back Imposter Syndrome.

Apr 28, 2020

You might be hearing people say their business is booming during the lock-down, but how many of them are telling you HOW they’re doing it? Jeff Kimes is having his best month as a freelancer, so I got him on Zoom to ask him about how he’s doing it.

Apr 21, 2020

As a freelancer, how can you spend less time working without losing income? In this episode, Rachael Kraft describes the exact steps she took to gain momentum that has her booked up, loving the work she’s doing, and crisis-proofed for the long term.

Apr 14, 2020

The one constant in Business and Life is that things are always changing. If you’re done hesitating and waiting to see “how things go,” then this interview with Todd Brown is the rally cry you’ve been hoping for…

Apr 7, 2020

Dean Jackson is the kind of guy you want to weather a storm with. His philosophy is comforting in its ability to challenge you with just the right questions to help you find solutions you didn’t know you had in you.

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