In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her.
Today I’m sharing who’s behind the problem (yeah, I’m naming names), and how I hope to change it for copywriters who have “The Goods.”
Donnie French, a skilled copywriter at Performance Golf, shares insights into his expertise and inspiring journey from prison to guiding inmates in entrepreneurship through copywriting.
My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs.
Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed.
In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success.
In the episode, I go deep into all three phases with celebrated author and television writer and producer, David Matthews.
In this episode, you’ll pull up a chair next to me so I can walk you through my latest sales letter. This is the kind of “look over my shoulder” insight we rarely get to see in copywriting.
In this podcast episode, Kevin Rogers and Nicholas Kusmich discuss Kusmich's journey from pastor to Facebook ads expert and key marketing strategies.
Today's podcast episode is with Marie, a world-class marketer and passionate copywriter.
I’ve interviewed John close to 50 times over the years, this is certainly one of the best. A true must listen for anyone looking for an edge in sales, and in life.
My guest today, Debbie Owen, is an Enneagram coach who has taken things to another level by incorporating neuro-science into the mix.
It only takes a little awareness and some simple tactics to use your voice with confidence. You’ll leave this episode with both.
Today, my guest is Justin Blackman, who is THE GUY when it comes to brand voice, the expert who has defined the brand voice for people like… Amy Porterfield, Stu McLaren, and Todd Herman.
For my money, there is no better, or more entertaining, email copywriter in the game right now than Daniel Throssell.
After listening to this quick episode, you’ll know exactly how to prepare yourself to turn what used to feel like a high-pressure “performance” into an easy-going “conversation.
Today I’m talking with Tania Yeo, a former language arts teacher on how she has excelled at growing her skills and her career as a copywriter, just ONE YEAR after leaving teaching.
On today’s episode, I’m talking with Joshua Lee Henry, a rising star in the world of financial copywriting (recently promoted to copy chief at Banyan Hill Publishing)...
In this raucous episode, Laura walks us through the process, exposing the thrilling (and often ridiculous), ride of creating her brilliant memoir, Tough Titties - from concept to release date.
Today, I’m talking to Ben McLellan, co-author of the book, Customer Success Manifesto, about how to make your clients swoon with delight over working with you.
How short can you write a great story? Sue and I sat down to discuss her new book, Tiny Thunder (I couldn’t put it down).
In this episode, I’m sharing a talk I gave a couple of weeks ago at Brian Kurtz’s Titans Mastermind.
This episode will shed fresh light on how to make practical use of Eugene’s genius.