Selena has helped thousands of entrepreneurs, freelancers, and copywriters learn how to get featured in major publications. And as she says in the interview, everything you need to do well to pitch stories is what copywriters are the best at…
Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021.
Kelly Felix is not only one of the best non-copywriter copywriters in the industry, he’s also the ultimate anti-hero character... In this unfiltered Wisdom Tree discussion, Kelly talks openly about his battles with mental health, his business failures (and successes), and how adversity led to him launching his most successful offer of his career.
Peep Laja has been a leader in conversion optimization for nearly a decade. Now, Peep is solving the “human copy puzzle” by creating a tech tool that makes it easy to get real humans reading and reacting to copy. He reveals all in this fresh New Breed episode.
This is my second interview with Damian because he’s “one of the best I know” in multiple categories, including; Scaling cold traffic funnels, Personal productivity, Business operations and Team Leadership. In this episode he explains why he just can’t live a life where he doesn’t wake up excited about what he’s doing that day.
Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. In this episode, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable and far less frightening.
Some business experts just seem too smart, too experienced, too connected to fail. Perry Marshall is one of those experts. He’s endlessly intelligent and interesting and surprising in how he redefines himself and his business. Not long ago his business was FAILING - fast. We discuss how he turned it all around, the new chapter in his success and his uniquely presented new book.
Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. Call it “Copy Chief Impossible”...
David is the perfect person to add some branches of knowledge in this wisdom tree episode. He is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather, pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. Many great moments in this one…
Dominic Hodgson took an unconventional route to building an internet marketing empire - dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market. This one will heat up your entrepreneurial fire in all kinds of cool ways.
In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. He’s gone from teaching high school and coaching wrestling, to now running his own agency. We chatted about how the heck he’s getting all this done.
Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S. We talked about how she became an A-List copywriter known as “queen of the control” and raising children, two of whom are also now thriving as copywriters.
It’s our 200th episode and we’re celebrating with a total show makeover! New music, New intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio!
What do you imagine is more difficult, making money while you sleep or making people laugh? Adam Hunt is out to do both - and succeeding. He recently joined Copy Chief and began devouring the training and applying what he learned into his active sales funnels. I spoke with Adam about how he and his team help make brands funny without tarnishing their reputations, and the changes he made to his ads and funnel to start making sales while he “was fast asleep”.
Looking back to when I first started out as a copywriter, there are a few things I wish I’d figured out earlier. So, in this episode, I’m sharing five things I wish I’d known as a beginner that would have saved me a lot of needless frustration, boosted my confidence and made the actual work a lot more fun.
Watch Kevin Rogers from Copy Chief Break Down The The New Banyan Hill Profits Unlimited Ad From The Harmon Brothers and interview Aaron DeHoog and Jonny Vance together.
The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?
A frequent guest on CCR, Mike Rinard has his business running smooth on all cylinders right now. In this episode, Mike tells “the other side of the story”. The hustle and grind of those early days (all of 5 years ago!) when he was doing a ton of cold outreach, getting kicked out of Reddit forums for being “too spammy”, and even more gruesome tales.
In this episode, Jay Jackson talks about his rise to marketing expert status legit old-school hustle style. A hilarious and intriguing conversation full of actionable advice.
As copywriters, mastering the one-sided conversation is a major part of our job. This 5-minute coffee break episode is all about the art of writing to the invisible friend.
Have you lost your Moxie? In this episode, Lorrie tells us how she stumbled into direct response copywriting and overcame her confidence issues in the process.
On today's episode, Ashlee Berghoff gives you actionable tactics for identifying your biggest productivity roadblocks and shares the way to win back hours every week and double your productivity.
On today’s episode I’m sharing all the different ways I’ve used critiques to land clients, stand out from the crowd, and raise my fees.
Scripting a YouTube ad can be challenging. Csaba is here to share how to use YT to generate new leads, which offers work best, the anatomy of a good ad funnel, common roadblocks, and a framework you can use to get started today.
How do freelancers become experts in their specialty? In this episode, Mike Lukas and I dive into the different ways every freelancer can confidently tap into their own well of originality.