Former drink slinger turned freelance copywriter Carolynn Ananian joins me to share her unique BAR method for writing compelling marketing stories.
Peter Michaels reveals three critical steps freelancers must take to kick their career up a notch, and why you must carve out daily "white space" to recharge your creative battery (Ignore this, and it'll only be a matter of time before you burnout.)
Chris Orzechowski reveals the four common mistakes most marketers make when sending launch emails. He also shows you the small sales-multiplying tweaks you can use to craft emails that get the click and close the sale.
Angie Colee reveals how you can boost your sales with the seductive power of juicy product descriptions. (You'll want to hear Angie's insights on how to do it without getting slapped with lawsuits or federal investigations.)
With over 240 interviews under her belt, Fabienne Raphaël reveals how you can grow your business using the connection-boosting power of interviews.
Mike Rinard reveals why every business owner must have these five critical automation components in place. Come discover the five critical ingredients to deliver the perfect message to your customers, and how to be more human through automation.
Candice Lazar reveals the three critical types of proof you cannot ignore in your sales copy. You'll want to hear Candice's unique insights from years of litigation experience. (Know this and you'll prove your value like a lawyer proves facts)
Jody reveals the three biggest mistakes most marketers make when developing their voice, including the difference between real and manufactured authenticity... (Get it wrong and you lose your prospect in an instant.) Listen and find out how to develop a voice your prospect will never forget.
Hilary Styles reveals the three things you can learn from Frank Oz to create compelling copy. (It's no surprise his characters are still popular the world over since 1969!) Take a listen and find out how you can quickly master your prospect's voice using Hilary's lessons from writing for Frank Oz.
Pauline Longdon reveals the three critical things you must do in your business to bypass your customer's powerful BS detector. (You'll want to hear Pauline’s unique insights on why you’re likely using fake empathy in sales copy… without even knowing it)
Former animator turned online entrepreneur Jason Leue reveals the secret to creating a compelling offer on-line. (so compelling in fact, it converts with cold traffic in a niche swarming with competitors). Take a listen and find out how you can quickly boost your revenues by sub-niching your product.
Here's the thing: Everyone has Impostor Syndrome at one point or another. No one's safe from it... and if you never have it, you're probably a sociopath! Come find out what Impostor Syndrome really is and how you can conquer it and prosper.
Dean reveals the three things you can learn from Hollywood screenwriting to create emotionally compelling "doodles" that boost sales. (It's no surprise explainer videos are so in-demand Dean had months and months of gigs booked ahead of time!)
Take a listen and find out how you can quickly develop a killer "bat-signal" talent by getting hip to Dean's powerful explainer video formula.
Peter Michaels reveals the three things you can learn from legendary author, Stephen King and legendary rocker, Bruce Springsteen to create powerful emotional moments in your sales copy.
In this episode, freelance copywriter Max Hamm explains the secret to killer salesmanship is compelling your prospect so strongly they start to sell themselves on your offer.
Allison Carpio reveals three lessons you can learn from Rocky Balboa to run the perfect split test. Take a listen to today’s episode and find out how you can top your current sales with this powerful split testing method.
Max Hamm is on today's episode to share the critical ingredients you must have in your videos and e-mails before injecting humor. Come find out how you can create a deeper emotional bond with your audience by using humor in the correct way.
Here's the thing about testimonials: You have to have them, but they rarely get read. Freelance copywriter Brian McCarthy reveals the three things you cannot ignore to create the perfect case study. Come find out how you can get more sales with an amazing new level of social proof
Nicole helps brand-clueless business owners define their brand identity. The result is an amazing new level of emotional connection with their customers. She explains how you can quickly take control of your brand image in three simple (and fun) steps. Find out how to build customer loyalty like the big brands on today’s episode.
Max Hamm is here to share with you some common sales-killing phrases you want to avoid in your sales copy and interactions with prospects and customers. You’ll be surprised at how harmless some of these phrases may sound… yet those sneaky devils have the power to sabotage your entire sales campaign.
These are common mistakes that most employers never share with freelancers. Abbey decided to share her notes and help copywriters understand how to do better to land the gig. In this episode, you’ll learn 6 more tips on how to be professional and assess what the client needs so you can get the job.
If you’ve been in the freelancing game long enough, you know exactly what it’s like to be turned down for a gig with no explanation at all. In this episode, you’ll learn how to increase your chance of landing a gig and why talent is only one small factor in the whole job application process.