Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
Scott McKinstry reveals a simple story formula you can use to drive up the persuasive power of your testimonials. It’s all about framing your testimonial in a way that moves your reader into immediate action.