Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
The most important copy you write is that which the prospect sees first (known as “The Deck”). Without it, the whole ad goes limp and dies. In this episode, Elin Marie shows you the power of a well-constructed deck, and what needs to go into it.