Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
The All Star Panel (Parris Lampropoulos, David Deutsch, David Garfinkel, Caleb O'Dowd, Ian Stanley, Jim Claire) and I break down John Carlton’s famous ads and the Big Ideas behind these successful campaigns.