Max Hamm, a comedian turned copywriter, will teach you how to blend the two artforms (Comedy and Copy) to make your copy pop off the screen, win attention, build trust, and get the sale. His newest book called Funny Money, can make you more sales, while pleasing the Facebook gods and can actually lower your ad costs.
New copywriter? Good news, there are things you can do (right now) to get an edge on your competition. Top-level copywriter April Dykman and I will show you how to recognize the difference between GREAT COPY and BAD COPY that might look good on the surface.
Are you accidentally breaking these laws in your business? In this episode, Peter Hoppenfeld talks about the hidden legal hot buttons every digital business must avoid.
With Anthony Abron's permission, I invite you to listen in on this learning conversation about life, parenthood, love, heartbreak, ignorance, race, and determination to empathize and understand each other better.
If you’re in the “prove the model” phase of freelancing, where you just want to get paid CONSISTENTLY for your work, the first step is learning to recognize an empty promise, and finding a proven playbook for how to do it. More in this episode...
Communication is the #1 difference for a project going well between freelancers and clients. Jennifer Hudye stops by to shares how to have “the communication conversation” with clients.
Does cold outreach work? Yes, and in this episode you're going to learn a counterintuitive way to use "Hey." without looking like SPAM. See how Brian got his leadflow working with a simple cold outreach email.
Mike Rinard went from managing five retail stores in Philly to becoming THE go-to consultant on how to write high converting Facebook ad copy. So, how’d he do THAT? That’s what I asked him. His answer will inspire you.
Learn about a new system of getting deep insights from prospects and buyers.. and discover how it helps business owners sell more effectively AND helps copywriters write better (and faster) copy. All in this fresh episode with Brian McCarthy.
If you know there’s money hiding in your email list, but, because you’re all human and stuff, you’d like to avoid coming off like a digital pick-pocket… then you’re going to love today’s fresh new interview with Chris Orzechowski.
Quick 5 minute episode about how to practice “performing” your price quotes.
Imposter Syndrome is a drag, and (surprisingly) a good thing. This episode will give you some much needed perspective and strategies for beating back Imposter Syndrome.
You might be hearing people say their business is booming during the lock-down, but how many of them are telling you HOW they’re doing it? Jeff Kimes is having his best month as a freelancer, so I got him on Zoom to ask him about how he’s doing it.
As a freelancer, how can you spend less time working without losing income? In this episode, Rachael Kraft describes the exact steps she took to gain momentum that has her booked up, loving the work she’s doing, and crisis-proofed for the long term.
The one constant in Business and Life is that things are always changing. If you’re done hesitating and waiting to see “how things go,” then this interview with Todd Brown is the rally cry you’ve been hoping for…
Dean Jackson is the kind of guy you want to weather a storm with. His philosophy is comforting in its ability to challenge you with just the right questions to help you find solutions you didn’t know you had in you.
John Carlton dishes out his unique wisdom from the trenches with great advice about how to cope with all the mental and physical threats to your well-being in times like this.
Todd Herman is confirmed to have the coronavirus. Fortunately, he is well enough to work. And the work he’s been doing as a coach to top CEOs and elite athletes provides an insightful look into the psyche of different personality types amidst crisis and chaos.
A friend’s son (Denver) asked to interview me for his 7th grade civics class about becoming an entrepreneur. I was happy to help and saw a great opportunity to see how well I could clearly explain business on a 7th grade level.
If you have proven experience coaching and are thinking of launching a coaching program, then today’s episode is for you. Rachel Mazza and I reverse engineered a coaching offer we made recently that sold out 50+ seats and generated over six-figures in 3 weeks.
If you’re serious about becoming a top level copywriter, you have to hear how April went from feeling embarrassed at her lack of knowledge to walking to her mailbox and finding large royalty checks.
There are a few internal rules you can adopt to increase the chances of having your Facebook ads approved and not rejected. Today, you'll learn from Mike Rinard what the #1 way to stay out of “Facebook jail” is AND make your ads more impactful and profitable.
If email marketing is still a mystery to you, this episode with Chris Orzechowski will show you how to make email marketing the most profitable thing you do in your business.
James Schramko is not one to filter his opinions or his content. In this episode, I invited him to speak at our annual conference, Copy Chief Live, where he shared a slew of advice from tripling your income, generating recurring revenue, and making more offers. Dive in and take notes!
What's the "real reason" content sticks? In this episode, you'll learn how Howard Stern keeps his listeners hanging on every word and how you can apply that in your business right away.