Allison Carpio walks us through her signature process for reverse engineering the most profitable avatars in different industries, and, most importantly, how to find out what they really want and how to write the copy that will connect with their pain, desire, and everything else.
James Schramko talks about why he thinks of copywriters as “emotional snake handlers”... and how to discover what you’re ACTUALLY earning, so you can quickly give yourself a raise.
Customer experience is at the heart of what we do in business, but a good customer experience doesn’t mean that everything went perfectly. In this episode, you'll find out how to turn a bad experience into even deeper loyalty...
I invited some industry gurus to talk about the Best Things they’ve ever learned - like the biggest copywriting Super Power, handling multiple leads and the importance of having a “Step-1” offer - all juicy secrets that can be career changing. A few names you might know (like John Carlton) and a few "under-the-radar" names you'll be hearing a lot more from...
If you’ve ever struggled to create a single, straightforward sales funnel that does all your selling, then learning Todd’s 8 Secret Sequences is going to be a revelation for your business.
Ten years living on the road telling jokes to strangers was fun, but it left me seriously unemployable in the real world. I’d never even heard of “copywriting” then, so I had to find something I could do to earn money. It wasn’t pretty, but I’m sharing what I did in this short, coffee shop episode.
Kyle Milligan is Agora Financial's new secret weapon with 3 brand new controls. How did he get there? What's really behind the curtain of his massive success as a copywriter in his first year there? Tune in to learn more...
Three hot topics to help you get an edge in your copywriting:
No one will be able to touch you as a copywriter you after hearing this!
Direct response copywriter, Richard Armstrong shares why he never planned to write fiction novels, then discovered he’s pretty damn good at it… Why he chose to write about con artists, and how his research revealed a frightening number of similarities to what copywriters do…
and how writing fiction has made him a better copywriter. Check it out.
Jason Hanson spent his first career as a CIA Officer. In this conversation, Jason reveals the SADR Cycle real life spies use to Spot, Asses, Develop, and Recruit informants and shows you how to apply those same tactics in business.
You probably know Todd Herman as the creator of 90 Day Year and a High Performance Coach... Yet, there’s so much we didn’t know about Todd the man, and how he works with clients so famous he can’t even name them. Until now.
How do you pick a market to grow your business? Ryan Levesque engineered a system any enthusiastic but inexperienced business owner can use to match their skills and passion with their perfect market.
John Carlton breaks down how he developed his unique style of writing copy. In this episode, John reveals how he writes his copy so it dances with Rhythm.
Cope Notes founder, Johnny Crowder has an unlikely background - a heavy metal singer who battles schizophrenia and started a texting service to help others battling mental health issues feel better. What he shared about his business plan and fronting a heavy metal band is far beyond what I imagined. Check it out...
if you’ve been wondering how to make sure your copy and especially your videos stand out and win attention, this will give you a perfect checklist for how it’s done.
Pricing your services is the trickiest part of freelancing.
Thanks to a super-intense survey my friend Abbey Woodcock recently conducted across the industry…
… for the first time, we finally have some true insight into what other freelancers are charging for their services, and most importantly, a new way to THINK about your fees.
Mike is the author of Profit First, but this episode is NOT about your finances. My burning questions for Mike were about how he markets his books and services. Check it out...
I had a bit of a “eureka” recently around why some copywriters seem to skyrocket to industry stardom, while others feel tethered in place. What’s making the difference here?
Discover copywriting tactics to creating and turning under-performing promotions into winners with David Deutsch. Plus, reasons why people buy and the one word sentence David calls his #1 “Money Skill” and a lot more.
Ryan McGrath has a unique approach to copywriting - ferociousness. In this episode, you'll learn what makes high performing copywriters stand out, and how they look at the world (and copywriting) differently as Ryan and I discuss his new book, The Ferocious Copywriter Manifesto.
Learn the strategy that Mike and I had built from testing a lot of creative ad ideas (and different offers), and get into the details about what works and what to avoid.
Learn Laura's great system that she calls C.R.E.D. which she generously broke down for us during our latest interview.
In this episode, you’ll learn how to write content more effectively, plus how to promote and leverage it.
Discover the 4 simple steps to staying productive, reducing overwhelm, and actually finding JOY in all phases of work again.