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Copy Chief Radio

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
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Copy Chief Radio
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Archives
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Sep 12, 2024

Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014.

She felt like the greenest copywriter in the place, but not for long. 

The veteran copywriters were more than happy to guide her and show her the ropes. 

Today, Lizzie, along with her husband, Steve, lead their family business and have achieved more success than “she ever dreamed.”

All this, while growing their family of three to six, and homeschooling their four children.

During our conversation, Lizzie shares…

  • Her two biggest pieces of advice for new copywriters…

  • How she and Steve survived (and actually grew!) their business through the harsh Australian lockdowns (with only two clients)... 

  • Why going “in-house” was the best decision of her career…

And…

  • What her “empire” would look like if she decides to build one!

Jul 9, 2024

Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. 

Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. 

We called it “The Goods,” and clearly Tom has them. 

In this episode you’ll hear directly from Tom how he approached “The Goods,” his strategy for the final copy test, and what it’s like to work with one of the best marketing teams in the world, led by a bonafide legend of Direct Response.

 

Jun 18, 2024

In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida Dodd. Helida shares insights into how creating a perfume is similar to crafting a narrative. 

 

May 21, 2024

I recently took 25 copywriters through the process of landing a six-figure copywriting gig. 

The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford!

It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same. 

Here’s what we learned, and what you need to know if you want to land the best gigs in copywriting. 

 

May 7, 2024

How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills?  

In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Financial. Aaron is the hidden-hand mentor behind Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, Mike Abramov, Austin Lee, Sam Woods (and even... David Deutsch?!?). 

 

Apr 23, 2024

In this episode,  we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight. 

 

Apr 9, 2024

In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her. 

 

Mar 19, 2024

Today, we're discussing how freelance copywriters can forge profit partnerships with their clients, as emphasized by Chris Mason, to attain financial stability and success in their work.

 
Feb 27, 2024

Today I’m sharing who’s behind the problem (yeah, I’m naming names), and how I hope to change it for copywriters who have “The Goods.” 

 

Feb 13, 2024

Donnie French, a skilled copywriter at Performance Golf, shares insights into his expertise and inspiring journey from prison to guiding inmates in entrepreneurship through copywriting.

Jan 23, 2024

My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs.

Jan 16, 2024

Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed. 

 

Dec 19, 2023

In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success.

Dec 12, 2023

In the episode, I go deep into all three phases with celebrated author and television writer and producer, David Matthews. 

 

Nov 21, 2023

In this episode, you’ll pull up a chair next to me so I can walk you through my latest sales letter. This is the kind of “look over my shoulder” insight we rarely get to see in copywriting. 

Oct 31, 2023

In this podcast episode, Kevin Rogers and Nicholas Kusmich discuss Kusmich's journey from pastor to Facebook ads expert and key marketing strategies.

Oct 17, 2023

Today's podcast episode is with Marie, a world-class marketer and passionate copywriter.

Oct 3, 2023

I’ve interviewed John close to 50 times over the years, this is certainly one of the best. A true must listen for anyone looking for an edge in sales, and in life. 

 

Sep 19, 2023

My guest today, Debbie Owen, is an Enneagram coach who has taken things to another level by incorporating neuro-science into the mix. 

Sep 5, 2023

It only takes a little awareness and some simple tactics to use your voice with confidence. You’ll leave this episode with both.

Aug 29, 2023

Today, my guest is Justin Blackman, who is THE GUY when it comes to brand voice, the expert who has defined the brand voice for people like… Amy Porterfield, Stu McLaren, and Todd Herman. 

Aug 8, 2023

For my money, there is no better, or more entertaining, email copywriter in the game right now than Daniel Throssell.

Jul 25, 2023

After listening to this quick episode, you’ll know exactly how to prepare yourself to turn what used to feel like a high-pressure “performance” into an easy-going “conversation.

Jul 11, 2023

Today I’m talking with Tania Yeo, a former language arts teacher on how she has excelled at growing her skills and her career as a copywriter, just ONE YEAR after leaving teaching. 

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