I had a bit of a “eureka” recently around why some copywriters seem to skyrocket to industry stardom, while others feel tethered in place. What’s making the difference here?

Discover copywriting tactics to creating and turning under-performing promotions into winners with David Deutsch. Plus, reasons why people buy and the one word sentence David calls his #1 “Money Skill” and a lot more.

Ryan McGrath has a unique approach to copywriting - ferociousness. In this episode, you'll learn what makes high performing copywriters stand out, and how they look at the world (and copywriting) differently as Ryan and I discuss his new book, The Ferocious Copywriter Manifesto.

Learn the strategy that Mike and I had built from testing a lot of creative ad ideas (and different offers), and get into the details about what works and what to avoid.