Today, Abbey and Kevin help businesses owners understand what to look for when hiring a copywriter, plus how to overcome the anxieties of reaching out to a copywriter. You’ll also learn (if you’re a freelance copywriter) how to make it easier for clients to choose you...

In this episode, Scott McKinstry will teach you how to write a killer story opener using advanced story tactics. He shares the underlying principles behind how story openers work, plus live examples of how this “old” formula is used in modern shows like Homeland and Walking Dead.

In today’s episode, we’re going in depth with the 5 elements that make up a successful retail brand launch. Mike also shares highly actionable information -- like the email launch sequence and custom landing page that made the difference with engagement. Listen to all 5 elements of this launch and how you can use in your business.

You’ll get to learn what Producer Jonathan’s life is like now, and the breakdown of how his “structured” days have turned upside down. Kevin Rogers also shares what he's been up to. After 10 years of leaving the comic days behind, he made a decision to go back into stand up. Only this time as an evolved direct response stand up comedian.