If you're still not using (or at least exploring) YouTube ads as a profit channel in your business, then in this episode with Tom Breeze, you’ll learn the important things you need in order before you start advertising on YouTube.
Rhonda and I dig deeper into how we recognize when fear is showing up to HELP us, and when it's there to HOLD us back.
If we sat down for coffee, and the subject of money came up, this is my advice to you. I've never really talked about it publicly before. I'm hoping it can help you avoid the same mistake.
Rachel works with 7-figure clients to help them find and fix weak areas of their front-end funnels so they can prime prospects to buy before landing on their sales page.
Angie Colee is here to share why freelance copywriters should never take the traditional “networking” approach to landing gigs. Instead, keep it real and follow these 5 steps...
We’re taking you inside the walls of Agora Financial and show you how this direct response mammoth operates its copy team at the highest level.
Did you know people will read any length if it’s interesting to them? Amy Posner talks about simple ways to give life to your copy, so it’s interesting AND compelling for your reader, no matter the length.
Eric Bakey is Agora Financial’s newest secret weapon… but he almost didn’t land the gig. Eric shares some of the frameworks he built as a freelance consultant for major businesses, plus what he’s most excited for at Agora...
Today’s modern tech gives you access to an entire video studio right in our pocket. Which means there are good videos… and a lot of bad ones. David Power will share how we can harness the power of video and create a simple video funnel that stands out and keeps your viewer’s attention.
Brian McCarthy shares his method for creating short, sales-boosting case studies that present your customers as a Hero. Plus, 3 critical elements most case studies are missing
In this episode, Angie Colee shares a few common mistakes new AND mid-level copywriters make that hold them back from winning the gigs with “the good clients”.
The All Star Panel (Parris Lampropoulos, David Deutsch, David Garfinkel, Caleb O'Dowd, Ian Stanley, Jim Claire) and I break down John Carlton’s famous ads and the Big Ideas behind these successful campaigns.
The most important copy you write is that which the prospect sees first (known as “The Deck”). Without it, the whole ad goes limp and dies. In this episode, Elin Marie shows you the power of a well-constructed deck, and what needs to go into it.
John Hays is here to talk about why charging per hour is not fair to the client, and why charging per project creates a win-win for you and the client.
Irene Scott shares what you need to know about creating a professional looking profile that pre-sells you to the best prospects. PLUS, how you can create a "list" of 250,000 people who are all one connection away from becoming your new customer.
Gerald landed a gig at the top producing Agora division. When he got there, everything checked out. No unpleasant surprises... Only problem was, Gerald felt something was off. Take a guess about what he did, and then listen to the episode to hear what Gerald did next
If you’ve ran AdWords campaigns before, but ended up frustrated because it wasn’t working, then Zach Goldie is here to present a case study of how copy can save your AdWords campaign.
I often cite Ross O'Lochlainn as the "poster child" for the Entrepreneurial Freelancer. In this episode, he talks about his journey going full-time with a company and back into Freelancing, with a new twist to his services.
If you’re a freelancer, you’ve probably considered going full-time with one client. Good idea? Could be. It could also become a nightmare. Our friend Carolynn Ananian is here to help you navigate your path. (She’s been on both sides, as a freewheeling freelancer with multiple clients, and working with a single “full-time” client.)
Creating positive habits can be challenging, but today’s episode, you can learn from Nate Dye of theautomatichabit.com how to quickly establish new, good habits that will give you a major advantage in your copy, and your life.
Allison Carpio shares her latest research methods for uncovering the character profiles and "vicious cycles" of your best prospects so you can write more compelling copy that bonds you with your tribe. Go listen and uncover the naked truth about what motivates your customer avatars, and how you can make sure your copy always hits the mark.
Scott McKinstry reveals a simple story formula you can use to drive up the persuasive power of your testimonials. It’s all about framing your testimonial in a way that moves your reader into immediate action.
Many freelancers struggle for months to land at first client. Rebecca Rosman will provide some great lessons about attracting the right clients for your style and skillset on this episode of CCR.