Copywriter Craig Dave talks about a thing he likes to call a “laughertorial” - an essentially funny, somewhat satirical, advertorial. There are some really important lessons for effective copywriting in this conversation, so start listening!

My guest today Arthur Lih, is the inventor of LifeVac, a device that has saved 160+ lives (70 of them children) since he invented it. His “reason why” story will break your heart. 

If you’ve had your fill of empty, overnight “influencers”, and want to shed the imposter syndrome that stems from seeing their highlight reels… then you’re gonna love this very real conversation with Ryan Lee.