Brian McCarthy shares his method for creating short, sales-boosting case studies that present your customers as a Hero. Plus, 3 critical elements most case studies are missing

In this episode, Angie Colee shares a few common mistakes new AND mid-level copywriters make that hold them back from winning the gigs with “the good clients”.

The All Star Panel (Parris Lampropoulos, David Deutsch, David Garfinkel, Caleb O'Dowd, Ian Stanley, Jim Claire) and I break down John Carlton’s famous ads and the Big Ideas behind these successful campaigns.